Strategy

We are a pure-play nuclear fuel producer, focused on taking advantage of the long-term growth we see coming in our industry, while maintaining the ability to respond to market conditions as they evolve.

Our strategy is to profitably produce from our tier-one assets at a pace aligned with market signals to increase long-term shareholder value, and to do that with an emphasis on safety, people and the environment.

In order to support our business strategy, we set corporate, business unit and departmental objectives every year, organizing them under our four measures of success:

• a safe, healthy and rewarding workplace
• a clean environment
• supportive communities
• outstanding financial performance

These measures of success were created to proactively address the financial, social and environmental aspects of our business. We believe that each is integral to our overall success and that, together, they will ensure our long-term sustainability.

The four measures also form the foundation for our sustainable development strategy, and for how we organize this report.

Our GRI indicators overlap and support our corporate objectives. We track and report on them against the four measures, in addition to using the standard GRI framework.

See our Governance section for information about how the board, executive and management work together to develop our strategy and objectives. See what we measure for more information about how we selected our GRI indicators.